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All tagged lifecycle marketing
Hey there. Marketing never stays still. That can feel overwhelming when you're just trying to keep up. Every time you think you’ve got a strategy that works, something shifts. Headlines change. Platforms evolve. Job titles get redefined. And suddenly, what you’ve always done doesn’t seem to be enough anymore.
One of the coolest things about hosting a podcast is getting to have conversations with people who have directly shaped the way I operate. In this episode of The Marketing in Action Podcast, I sat down with Kate Shoaf, who played a major role in how I think about structure, systems, and strategic messaging. What made this chat even better is that Kate’s current role as Director of Lifecycle Marketing at Teamwork allowed us to dig into a space that a lot of people still aren’t clear on.
