One of the coolest things about hosting a podcast is getting to have conversations with people who have directly shaped the way I operate. In this episode of The Marketing in Action Podcast, I sat down with Kate Shoaf, who played a major role in how I think about structure, systems, and strategic messaging. What made this chat even better is that Kate’s current role as Director of Lifecycle Marketing at Teamwork allowed us to dig into a space that a lot of people still aren’t clear on.