All tagged social media

Hey there. Lately, I’ve been thinking a lot about how we’ve outgrown the idea of niche. In a world where everything moves so fast and attention spans are shorter than ever, we’re supposed to reduce ourselves down to one interest or identity. But we’re layered. We are not meant to be boxed in. I don’t think people want one-dimensional content or one-dimensional lives anymore. I think we’re craving honesty, complexity, and connection.

Hey there. We’ve all heard the phrase “don’t compare your real life to someone else’s highlight reel.” And honestly, that’s good advice… if you know what you’re looking at is a highlight. But the truth is, most of the time we don’t actually know. Someone might be posting their best moments, or they might be documenting something real. You only get a snapshot. And your reaction to that snapshot is what I want to talk about.

Hey there. As a small business owner, the explosion of AI tools has created a new kind of problem: it's now easier than ever to generate content. That sounds great, right? But here's the catch—if you're relying on AI to churn out faceless, generic videos with voiceovers or flooding social media with mechanical posts, you're not really connecting with your audience. You're blending into the crowd, not standing out.