Hey there. I’ve been kicking around the idea of building a customer loyalty program for YourLevelFitness.shop and I have to tell you, I’m excited about what this could become.
This wouldn’t just be about discounts or the typical “earn points for every dollar spent” setup. I want to create an experience for the people who buy from the shop. The ones who love the Evergreen products, the AF collections, and the daily content t-shirts. I want to reward them with special giveaways, surprise-and-delight bundles, and maybe even packages with unboxing instructions that turn opening their mail into a moment.
At its core, this would build a stronger emotional connection to the YLF brand. That’s important because what I’m doing with Your Level Fitness isn’t just about selling shirts or mugs. It’s about shaping how we think about fitness, mindset, and the way we approach the inside/out process. When someone feels connected to that message every time they put on their YLF gear, that’s powerful.
From a numbers standpoint, sure, a loyalty program would help increase the average order size. It might even make people more likely to pick up new drops when they come out. But for me, the bigger picture is about setting YourLevelFitness.shop apart from other merch stores in the fitness space. Most fitness pros don’t go this deep into creating an e-commerce experience. That’s where I see the opportunity.
I’m imagining limited edition drops only available to loyalty members, early access to monthly collections, and maybe even holiday-themed releases that this group gets before anyone else. These customers wouldn’t just be buyers. They’d be ambassadors. And that’s an important distinction.
You don’t have to buy anything to be part of the YLF community. But if you choose to, and you want to represent the brand, I want you to feel like you’re part of something special. Tagging YLF on social media, using the hashtag, and sharing your gear will help spread the message and build momentum for everything we’re doing.
And honestly, it’s always easier to keep your customers happy than to constantly go out and find new ones. A loyalty program would give me another way to do that. To keep surprising, rewarding, and connecting with the people who’ve been supporting YLF all along.